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Allison Westfahl About page AW website (2).png

Passionate About Learning and Coaching

I'm obsessed with fitness and it's my #1 priority in life. Before my family, friends, and career? Yes. Physical fitness is inextricably entwined with mental and emotional health, and if I don't prioritize my physical wellness then I can't show up for my family and friends as the best version of myself. By moving every day, eating nourishing foods, and getting adequate rest, I'm able to bring energy, patience, curiosity, and acceptance to my relationships and my career. I want that for everyone. We all deserve to thrive. 

Allison Westfahl Core Envy book cover

To be honest, I fell into the fitness industry. I grew up on a sheep farm in rural Kansas, played on sports team in a small public school, and then had the opportunity to attend Yale University for undergrad. I studied classical music and assumed being a musician was my career path. After graduating, I moved to Boulder to work for the AmeriCorp program for a year before I got started with my "real"career. After all, who actually makes a career in fitness? At the time it didn't seem serious enough.  Then I got certified as a trainer through NASM and started working with clients, started changing lives, and realized that fitness is a very important job indeed. I was all in.  After a few years, I secured a management position at a large gym and quickly became passionate about the business of fitness. There is an industry-wide reluctance to acknowledge that financial stability is a key element of overall wellness, both for individuals and businesses. It's my mission to shift that paradigm, and to assist you in running a lucrative business that allows you to change lives. 


Over the past 20 years, I have explored every aspect of the fitness industry. If there is a hat to wear, chances are I've worn it. I've also had some inspiring opportunities to exercise my creative side, which you can learn more about on the Creator page. Regardless of the role I've played, I've always sought to both learn and coach. My commitment to my clients is that I will always give it to you straight, albeit with a soft delivery. Honesty, constructive communication is at the foundation of my work.


You can see a list of the things I've been honored to be part of below, but the biggest lesson I have learned is that you can't fake it with fitness. If you're unhappy with your personal fitness or the fitness of your business, it's time to make a change. Doing nothing or doing more of the same thing is not a good strategy. I'm here to help in a real, effective way. I don't sell pre-canned programs and motivational quotes. I sell 20+ years of experience in the field as a trainer who has worked with 1000s of clients, and a business leader who can show you how to actually turn a profit. I take your success personally, and I look forward to working with you. 



  • NASM, Certified Personal Trainer, Performance Enhancement Specialist

  • ACE, Fitness Nutrition Specialist

  • USAT, Level 1 Triathlon Coach

  • Group fitness certs: TRX, ViPR, Barre, Cycling, Pilates, Bootcamp, Kettlebells, Hiit

  • Yale University. BA Classical Music, magna cum laude

  • U-Penn California, MS Exercise Science

  • University of Denver, MBA concentration in Finance


  • CO Governor's Council for Active and Healthy Lifestyles, 2013-2015

  • St. Martin's Chamber Choir, soprano, 2002-2023

  • Personal Training Manager of the Year, Wellbridge 

  • Pursuit of Excellence Award, NASM

  • Approved CEC provider, ACE

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